Celebrities such as Thembisa Mdoda, Proverb And Lira visited schools in and around Alexandra and Soweto as part of Clover Krush’s. They did so with the aim of equipping over 10 000 underprivileged children across the country with brand new school shoes as the new school year begins.
The brand, together with the SA Department of Education, conducted research to identify 12 schools across Gauteng, Limpopo, Mpumalanga, KwaZulu Natal and the Western Cape with children who are in desperate need of school shoes. In order to reach this goal, the brand partnered with Smart Steps by Novita Shoes which are reportedly a strong, reliable, tough, comfortable and proudly South African product.
“Through our #KrushGoodness campaign, we are setting out to show that adding a little bit of goodness every day has the power to change the world for the better. If we start our day with one good deed, it has the power to transform someone’s day, leading to them adding a bit of goodness to someone else’s day, and so the goodness spreads, ultimately inspiring a world of goodness,” said Nonhlanhla Hlatshwayo, Senior Brand Manager for Krush, in a statement.
If you’re wondering why a fruit juice manufacturer would want to do something like this in particular, Hlatshwayo adds “children represent the future and they represent innocence and goodness, and so if we add a little dose of goodness to make it easier for them to get to school so they can concentrate on learning, it adds goodness into their lives and as a result, to the community at large.”
The visits by the celebs were just the start in a string of many visits as they will be making more rver the next few weeks in order for the total amount of 10 000 pairs of school shoes to be distributed to the 12 schools identified during the research process.